A cat and a corgi playing in a sunny park

Holistic dog & cat food

One fresh protein.
Functional herbs.

Complete food for dogs and cats, built on a single fresh animal protein and herbs such as ginseng, goji berry and astragalus.

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  • Fresh meat
  • Single animal protein
  • Functional herbs
  • Grain-free
  • Free shipping from €55

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Who are you feeding?

Healthy dog portraitDog foodPuppy, adult and senior recipes for every sizeShop dog food Healthy cat portraitCat foodKitten, adult and sterilised cat recipesShop cat food

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Our principles

What goes into every bowl

Fresh meat first

Fresh meat is the first ingredient, for protein that is easy to digest and tastes like real food.

One animal protein

Each recipe uses a single animal protein such as chicken, salmon or turkey. Simple for sensitive stomachs.

Functional herbs

Herbs like ginseng, goji berry and poria are added to support digestion, coat and everyday vitality.

Recipe finder

Not sure which recipe?

Answer 4 short questions about your pet and get a matching recipe in about a minute.

Find your recipe

Our features

Why choose Vigor & Sage

Natural ingredients

Fresh, digestible meat and whole-food ingredients, with the full composition on every pack.

Herbs with a purpose

Ginseng, goji berry, astragalus, poria and lotus leaf, each chosen for a specific role in the recipe.

Grain-free and gentle

No wheat, no soy and no artificial colours or flavours. Suited to pets with sensitive stomachs.

Recipes for each life stage

Separate formulas for puppies and kittens, adults, seniors, small and large breeds.

About us

Holistic pet food with functional herbs

Vigor & Sage blends fresh meat with herbs used for centuries in traditional Chinese medicine, guided by modern nutrition science. Our European office is in Rotterdam.

Our story
  • 9+years of recipe development
  • 2professional factories
  • 23distribution countries

Customer reviews

What pet owners say

  • “My golden retriever used to have stomach issues. After switching to Vigor & Sage, her digestion improved fast and she is full of energy again.”

    SophieGolden retriever · Rotterdam

  • “My little French Bulldog is full of life since we started Vigor & Sage. His energy, mood and coat all improved.”

    CarlosFrench Bulldog · Madrid

  • “My toy poodle was such a picky eater. Since we started Vigor & Sage, she finishes every meal. It is her favourite food now.”

    Eleni M.Toy poodle · Athens

  • “This worked wonders for my ageing, sensitive dog with multiple food allergies. Her digestion settled and the itching went down.”

    IreneSenior dog · Denmark

  • “Since our dog started eating Vigor & Sage, his digestion is better and his coat is shinier. We are very happy with it. (Translated from Korean)”

    Minsu K.Dog · South Korea

Community

Follow us on Instagram

@vigornsage_europe
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Also on Instagram: @vigornsage_france · @vigornsagenl

FAQ

Frequently asked questions

What makes Vigor & Sage pet food different?

Every Vigor & Sage recipe is built on a single fresh animal protein, such as chicken, salmon, turkey or white fish, combined with functional herbs like ginseng, goji berry (wolfberry), poria, astragalus or lotus leaf.

Is Vigor & Sage food grain-free?

Yes. The recipes are grain-free. Each product page lists the full composition with percentages, the additives and the analytical constituents, so you can check every recipe before you buy.

Which pets and life stages are covered?

There are recipes for kittens, adult cats and sterilised cats, and for puppies, small, regular and large breed adult dogs, active dogs and senior dogs. The range includes dry, wet and freeze-dried food, toppers and treats.

How much does shipping cost?

Shipping is free on orders from €55 to the Netherlands, Germany, Austria, France, Spain, Denmark, Poland and Romania. Below €55 a flat rate applies, shown at checkout. Orders leave our warehouse within 1-3 business days.

How do I choose the right recipe for my pet?

Take the short recipe quiz. It asks about your pet's species, age and main need and suggests a matching recipe. You can also browse dog food or cat food directly.

Do you work with breeders and creators?

Yes. Breeders can apply for the Breeder program and content creators for the Creator program.